It’s the reason why Jay-Z is still signed with a major, and why Macklemore did a deal with Warner Music Group. But more importantly, they are still controlling popular music and its consumption, and building and maintaining artist careers. The Truth: Majors are weakened but far from dead. The Lie: Major labels will die out completely, while unleashing a utopia of contract-free, liberated artists. Lie #4: There will be a death of the major label. “So that just tells you that even with the massive exposure of network TV, how hard it is to make it in the music business.” “We’ve had 10-11 years of American Idol, so you’ve had 100 or 110 top ten people, and you can count on your hand the number of careers that have sustained off of that,” Irving Azoff said late last year. Which means, most artists are deluged in all that stuff, and have a hard time gaining traction. Instead, it was all mostly tuned out, except by a small number of trusted curators.
The Truth: Sadly, the avalanche of unfettered, unwashed content was never quite filtered by the music fan. The Lie: No more major labels to choke the supply! No one to hold the artist back!
Lie #3: The death of the major label will make it easier for artists to succeed. While you can have a Long Tail strategy, you better have a head, because that’s where all the revenue is.” “And this is a lesson that businesses have to learn. “So, while the tail is very interesting, the vast majority of revenue remains in the head,” Google CEO Eric Schmidt brutally revised just a few years later.
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The Truth: Instead of unleashing a torrent of successful niches, the internet has actually made blockbusters bigger than before. “The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.” “Forget squeezing millions from a few megahits at the top of the charts,” Chris Anderson famously wrote in his ‘groundbreaking’ Wired article that started a misguided revolution.